Tina Turner, Simply The Best
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Everyone loved Tina Turner! She was simply the best!
Her story to me is about intention, persisting on a goal, fighting, branding and ultimately putting out a great product, which in her case was her music.
She also had to fight for her name and brand, Tina Turner. In a boxing analogy, I see her as someone that had to battle those first 6 rounds and then she ultimately won the fight in a unanimous decision.
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| Growing up in the 80’s, Tina was a regular part of my life. The 80’s music, which is still being played on the radio in 2023, was a time period filled with great bands and artists.
When I went to a school dance, it was like having 30 artists in the same room, all with amazing hits. Artists like Pat Benatar, Blondie, Madonna, Michael Jackson, just to name a few.
But then there was Tina Turner with her amazing songs and brand that was like no other.
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| Who else had those dances, that voice, those legs and let’s add that amazing hair! I would love to have some of those hair genes!
There was a look, a sound, a consistent brand, different from the rest of the artists.
This is no different from a business at all, by the way. The same principles are going to apply to promoting and expanding your company.
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| Tina was the underdog when she split off from her ex-husband and went out on her own. A black, female singer going it alone in that time period was an underdog and I’ve noticed we, as a society, love and cheer the underdog. Her life is an amazing true story, and people wanted her to succeed! |
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DIT Web Solutions would like to acknowledge, thank, bow to, do the wave for and send a never-ending stream of admiration to Tina Turner, Simply The Best!
There are some takeaways here you can apply to your business right away.
- Brand your company; choose what you want your company to be known for, E.g., Amazon = online shopping, Apple = sleek, simple computers, The Home Depot = DIY and Construction materials, etc.
- Have a story; if there is an underdog story in your history then promote it.
- Have MANY mediums to promote your business; social media, radio, print media, etc.
- Don’t be conservative about making yourself known and don’t ever stop promoting and branding yourself.
New companies are always being created. With a good online campaign, they can start taking some clients and market share away from you. This means you can’t rest on your laurels* from a marketing perspective.
*To rest on one’s laurels means to be so satisfied with what one has already achieved that one makes no further effort.
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Call me to schedule your free consultation and I will show you how to keep and increase your market share.
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Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.
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