360insights is recognized as one of Canada’s best medium-sized workplaces in the country and became the only company in history of the award to simultaneously hold ranking in the top four positions consistently for four straight years while growing the size of its team by over 382%.

It has grown its brand into a global juggernaut partnering with some of the worlds biggest manufacturers driving huge volumes of stakeholder traffic to its website. It faced a real need to keep its brand’s message clean and simple for both employees and customers/users, alike.

In 360’s case, that message is aimed at a multi-tiered user base consisting of end-customers seeking rebates for their products, the front-line salespeople that sold them the products, the marketing and management teams overseeing 3rd party big-box store retailers and all the layers of accountants and oversight to avoid fraudulent or costly overpayments.

Every stakeholder needs to completely understand the value that the brand brings to the table while being inspired to think beyond those words and pictures in terms of what it can for them now, and in the future.

The problem was that the company needed to rebrand itself and its current website platform limited its ability to present an on-line experience that truly reflected of the talent, expertise and innovative thinkers behind the awesome product that it offered.

And, there was a VERY aggressive timeline – measured in DAYS – in order to prepare for a large marketing blitz.