Marketing Monday Newsletter #32, Improved Conversion Rate

Read on to find out more about optimizing your site for success.

Users can be rapidly converted, and you can anticipate their next step when a website has an optimal layout for the screen size of a device with smooth navigation.

You should optimize your website so that it loads in no more than four to five seconds. Additionally, the best approach to making sure your audience isn’t waiting for the landing page to load is to carefully test this optimization before it is implemented on your site.

When your images and elements load quickly, it gives users a seamless user experience.

Most businesses and marketers minimize the importance of a call to action when it comes to improving conversions and empowering the business to bring in increased profits. The use of an efficient CTA can enhance conversion rates.

However, how do you decide where to place a CTA? Traditionally, the best practice to place CTA buttons is “above the fold*” on landing pages or on the top portion of a web page, which is visible without the user having to scroll. This is still a best practice but not the only option. Some additional options with high conversion potential include:

• At the top of a web page
• In the sidebar
• In a welcome pop-up message

*Above the fold refers to the section of your website that users first see when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll.

Here are 2 examples of companies that are using omnichannel marketing:

1. Through its’ mobile rewards app, Starbucks is able to better integrate the mobile experience with the in-store experience by putting consumer convenience first. Users can reload their cards from their phone or desktop computer. By using the app to pay, they are rewarded with points that can be applied to a free coffee. Additionally, they can skip the morning line by ordering in advance. 
2. Costco has large sprawling physical stores and a strong online presence as well. It is a brand that has a strong omnichannel presence with brick and mortar warehouses, a great website, a mobile app and plenty of ways to mix it all up.

As you can see, these 2 giant brands in the Canadian retail industry are trying their best to engage with their customers at every touchpoint. As a result, they will be able to gain bigger sales as well as build up customer loyalty. 

In fact, the benefit of the new business model is far more than what you can expect. If you are also in the pursuit of building an omnichannel business strategy, you know that you are not alone. There are many tech innovations being developed to support businesses.

Businesses must take swift action to address user behaviour and invest in omnichannel experiences across all platforms to give customers the best experience.

Building credibility is complex. It can take a lot of time to build your customers’ trust. Not to mention, it takes even more work to maintain that trust. 

Credibility is important for small businesses and large corporations alike. Without it, your business can struggle to attract and retain customers.

If you want to build trust with your customers, put in a little legwork and show them you can be trusted. Check out five ways you can build and maintain your business’s credibility. 

1. Ensure you have a user-friendly website
2. Make sure your website is secure – have SSL-certified badges highly visible
3. Be consistent and transparent about your business 
4. Use customer testimonials to your advantage
5. Create a sense of trustworthiness by profiling the team of people who work with you

Take a cue from these points and look to reflect them through your website. Focus on great user experience, specific messaging, security and social proof. With these, your website will become more reliable and authentic, building your business credibility over time.

Read on to find out more about optimizing your site for success.

Users can be rapidly converted, and you can anticipate their next step when a website has an optimal layout for the screen size of a device with smooth navigation.

You should optimize your website so that it loads in no more than four to five seconds. Additionally, the best approach to making sure your audience isn’t waiting for the landing page to load is to carefully test this optimization before it is implemented on your site.

When your images and elements load quickly, it gives users a seamless user experience.

Most businesses and marketers minimize the importance of a call to action when it comes to improving conversions and empowering the business to bring in increased profits. The use of an efficient CTA can enhance conversion rates.

However, how do you decide where to place a CTA? Traditionally, the best practice to place CTA buttons is “above the fold*” on landing pages or on the top portion of a web page, which is visible without the user having to scroll. This is still a best practice but not the only option. Some additional options with high conversion potential include:

• At the top of a web page
• In the sidebar
• In a welcome pop-up message

*Above the fold refers to the section of your website that users first see when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll.

Here are 2 examples of companies that are using omnichannel marketing:

1. Through its’ mobile rewards app, Starbucks is able to better integrate the mobile experience with the in-store experience by putting consumer convenience first. Users can reload their cards from their phone or desktop computer. By using the app to pay, they are rewarded with points that can be applied to a free coffee. Additionally, they can skip the morning line by ordering in advance. 
2. Costco has large sprawling physical stores and a strong online presence as well. It is a brand that has a strong omnichannel presence with brick and mortar warehouses, a great website, a mobile app and plenty of ways to mix it all up.

As you can see, these 2 giant brands in the Canadian retail industry are trying their best to engage with their customers at every touchpoint. As a result, they will be able to gain bigger sales as well as build up customer loyalty. 

In fact, the benefit of the new business model is far more than what you can expect. If you are also in the pursuit of building an omnichannel business strategy, you know that you are not alone. There are many tech innovations being developed to support businesses.

Businesses must take swift action to address user behaviour and invest in omnichannel experiences across all platforms to give customers the best experience.

Building credibility is complex. It can take a lot of time to build your customers’ trust. Not to mention, it takes even more work to maintain that trust. 

Credibility is important for small businesses and large corporations alike. Without it, your business can struggle to attract and retain customers.

If you want to build trust with your customers, put in a little legwork and show them you can be trusted. Check out five ways you can build and maintain your business’s credibility. 

1. Ensure you have a user-friendly website
2. Make sure your website is secure – have SSL-certified badges highly visible
3. Be consistent and transparent about your business 
4. Use customer testimonials to your advantage
5. Create a sense of trustworthiness by profiling the team of people who work with you

Take a cue from these points and look to reflect them through your website. Focus on great user experience, specific messaging, security and social proof. With these, your website will become more reliable and authentic, building your business credibility over time.