Marketing Monday Newsletter #16, How To Improve Domain Authority

Your link profile is the most important metric of all. Websites with a strong, clean profile will have a higher domain authority score than websites with a not-so-good link profile. 

Improving your link profile is known as Off-Page SEO, which is related to techniques you can use to acquire good links that will eventually improve your rankings. This element requires you to have other external websites pointing and linking to your information.

You want those other websites to also have good Domain Ranking so as to improve your profile and not drag it down with a number of low-ranking, irrelevant websites linking to you.

The more people that provide links to your information on their sites, the more important your site becomes.

The next step in improving domain authority is optimizing your page and content. Formatting your content is a way to increase your chances of ranking in Google’s featured snippets, which are short snippets of text that appear at the top of Google’s search results, aimed at quickly answering the searcher’s query. 

Example of a Snippet

Quality is the biggest ranking factor for both on-page and off-page SEO. When you can implement high-quality content that drives user engagement, your site becomes a more relevant and valuable source of information. All of these factors garner an increased amount of authority online.

If you are not sure if your website is mobile-friendly, the best way to find out is to go to Google’s Mobile-Friendly Test and run the test for your domain. Next, Google will recommend how to make your website mobile-ready.

Presenting your content and services to more user devices makes your site a more manageable and efficient source to serve users. In addition, with a streamlined site, you gain ranking potential and enhance your domain authority.

——————————————-It’s time to bring in the experts at DIT Web Solutions. 
Book a call with a growth specialist at DIT here.