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A Talk On Basic Marketing
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As a marketing enthusiast with a passion for local businesses, I often find inspiration during my nightly walks.
Recently, I decided to turn these strolls into an opportunity to observe how different establishments present themselves to the world. It’s all about the art of branding.
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| For example, I came across a dental office near my home, boldly declaring “New Patients Accepted” not just once, but four times on their signage. Sure, they’ve been around for less than two years, so it’s understandable that they want to attract new clients. But is repeating the same message over and over the best way to stand out? There was nothing particularly unique or memorable about their exterior messaging. |
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Read the I wrote an article that goes into more detail on this point called, “Are You Connecting Effectively With Your Audience.”
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| Further down the street, I stumbled upon a Filipino restaurant. To my surprise, their exterior signage was cluttered with hand-drawn messages about coffee and other random items—like a “hot meal special” and a handwritten poster on Americanos and Cappuccinos. The restaurant’s unique cultural offering was lost amidst a jumble of generic promotions. My immediate thought was, “Where’s the focus on the amazing homemade Filipino food?” |
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Imagine if they highlighted that with a simple, compelling message and maybe even offered free samples of their delicious Lumpia or Adobo to draw people in.
I even shared a video of my findings, and I’m happy to report that a few weeks later, I noticed some positive changes in their marketing!
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I’ve had some interesting conversations with business owners recently, and one thing that really stood out to me is the importance of branding your passion—letting the world know what you or your company are truly about. It’s about more than just selling a service; it’s about sharing a piece of who you are.
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Take one owner I spoke with, for example. He’s a renovator by trade, but his real love lies in designing and building kitchens. Cooking is his other passion, something he learned from his grandmother, who passed down some incredible recipes. After completing a kitchen renovation, he even offers cooking lessons, teaching clients how to make one of these cherished dishes.
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So, why not brand this unique combination? Imagine the appeal of a renovator who not only designs and builds your dream kitchen but then shows you how to cook a special dish that’s been handed down through generations. It’s the perfect one-two punch: “I’ll cook you my grandmother’s famous dish after I design and build your dream kitchen.”
This is more than just a renovation service; it’s an experience, a story, and a connection that clients won’t forget.
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This got me thinking about another local business I encountered—a custom door maker who dreams of crafting one-of-a-kind doors for his clients. Here’s a guy with real talent and passion, but his branding was nearly non-existent. My advice? Let’s give him the spotlight he deserves! Imagine a video campaign that dubs him “Alex the Great – Custom Door Craftsman.” When people think custom doors, they should think Alex, because it’s not just about being great at what you do; it’s about being known for it.
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| Let’s talk about how businesses and people can carve out a unique space in everyone’s mind. It’s about creating a brand that sticks—becoming a go-to in your area of expertise.
Think about it: we all have those places we automatically think of for specific needs. For chicken, we always go to that one spot. For home additions, there’s that trusted company everyone recommends. And for authentic, homemade Filipino food, it’s the restaurant that offers free samples, which is a rare treat these days. |
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This is the kind of branding we should aim for—one that makes your business the obvious choice in your niche.
Whether it’s designing and building dream kitchens, serving up family recipes, or anything in between, the goal is to be top-of-mind when people think of what you offer.
So, let’s focus on what makes your passion unique and unforgettable, ensuring that when people think of your service, they think of you.
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| And here’s the good news—branding yourself this way isn’t just possible; it’s powerful. It’s been done before, and you can do it too! All it takes is isolating your biggest passion and letting that enthusiasm shine through in your marketing. |
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| Oh, and in case you’re wondering, we’ve recently expanded our team to over 20 in-house staff across two locations, bringing a combined 150 years of marketing experience to the table.
Our passion includes blending Online Marketing with Traditional Marketing, providing you with a wholesome approach to making yourself known and thought well of.
Plus, we’ve added two professional videographers, so I don’t have to rely solely on my homemade videos—though I’ll probably still make them during my walks. |
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So, are you ready to turn your passion into a brand that everyone remembers?
Give me a call for a free consultation, and let’s get started!
For questions specific to your business,
Call me for your Free Consultation.
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