Four Measures of SEO in Toronto

Traffic 

There are two types of traffic to a website, organic and paid. Measuring both helps to refine content creation to match the keywords that users are typing to seek a particular product or service.  Organic traffic refers to the traffic to a website generated from a web search but is not paid for.  Paid traffic refers to all sponsored efforts implemented to direct potential customers to a website, for example, Google Ads.

Rich snippets are an appealing type of result as they contain supplementary data pulled from the corresponding website, for example, reviews (star ratings), recipes, flight details, music details (albums, release dates), product information (price, picture, availability) and organization data (address, contact details, picture, or logo).  

Tracking visibility provides opportunities to improve rankings by enhancing the specific keyword content of a website. 

Bounce Rate

 Bounce rate is the percentage of users that click through to a website and then leave without viewing any other pages on the site.  A high bounce rate would indicate that the content is unappealing, irrelevant or confusing and requires a review of the content, layout, and ease of interaction.  SEO monitoring and analysis are essential to a successful SEO campaign.  SEO operates on an ever-changing landscape, and regular evaluation of these metrics will provide knowledge to keep websites fully optimized and producing the desired benefits.