Featured Client: Family Dental Care

Family Dental Care came to us looking for a custom website and a plan to increase the the amount of new patients being generated over the long term.

There are a lot of “cookie cutter” dental websites out there, in fact most of them are, and they truly look pretty similar. The majority are not built for search engines or to code when you look under the hood into the programming.

Our team undertook the project to build a custom website for Dr. Sidhu and her team at Family Dental Care that would convert to leads and not look like the majority of the canned dental sites out there and that’s exactly what we did. This has resulted in expansion for their clinic, and they have added a second clinic in downtown Ottawa with a consistent volume of new patients from the website and online advertising.

The key, as with all advertising, is staying consistent with the marketing strategy. This put Family Dental Care in a position to benefit from the work done on their search engine rankings and to continue to grow without interruption over the long term.

After their website was built, an aggressive Search Engine Optimization (SEO) program was executed, Google Ads and Social Media Branding was then added to the program with great success.

Visit their site today and see why this is the website we showcase whenever a healthcare practitioner approaches us to increase their volume of new patients.

Visit their website at ottawadentist.ca.

In June 2020, the Family Dental Care website had 1,260 website visits. As of last month there was a significant increase to 2,610 website visits – more than double the previous number.

The campaign initially started with only 16 keywords ranking on Google; of these 16, only 4 keywords were ranking on Page 1 of Google. As of December 2021, there are now 48 keywords ranking, 31 of which are on Page 1.

For the Local Keyword Rankings, as of December 2021, there are now 18 keywords ranking on Google; 17 on Page 1 and 14 of those 17 ranking at position #1.

The importance of routine dental care cannot be overstated.  A majority of dental treatments can be prevented entirely by routine at-home and in-office dental care.  It is an undebatable fact that people who follow routine dental care practices have healthier mouths and teeth for a longer time.  In fact, age-related tooth loss is no longer a given. If you routinely take care of your teeth, there is an excellent chance that you can have your teeth for a lifetime.

Much like fingerprints, every set of teeth is slightly different; because of this situation, every person’s smile will also be slightly different, even though it might not appear to be the case upon first glance. And while some people might say that any smile is a good smile, there are those who may wish for the look of their smile to be better.

DIT stands for Drive – Imagination – Technology.

Digital mediums such as the internet provide a massive communication platform that was not previously available to the world of promotion and advertising.

Not since the invention of the printing press in 1450 and the telegraph around 1830, have we had such a revolutionary change in the advertising industry. 

Companies that fully utilize the advantages of the world wide web are making strides at a faster and greater rate than any business of the past.

As leaders in the Digital Advertising industry, we dedicate our time and energy to developing creative and functional online properties.

Our purpose is to help businesses communicate their vision through digital means.